Dealmoon Groups

The Experts in Connecting Brands with Chinese Consumers Globally

The agency of choice for brands looking to effectively maneuver in today's dynamic market with bespoke end-to-end solutions and strategies.

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About Moonfluence

Moonfluence is an innovative agency dedicated to connecting brands and Chinese consumers in an authentic and impactful way. Based in the U.S., Moonfluence is your strategic partner dedicated to forging the connection between your brand and the dynamic Chinese market.

We offer bespoke strategies and end-to-end solutions for running campaigns on China's most exciting social platforms — as an official agency partner of Xiaohongshu (rednote), we manage the full-funnel process of official brand account setups, content creation and local amplification and integrated online-to-offline marketing strategies that align digital engagement with offline results.

With our partnership with Xiaohongshu (rednote), we uniquely combine their in-depth Chinese market/consumer expertise and platform capabilities with the strategic insights of our US-based team.

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About Moonfluence

DealMoon Group Partners

Benefits of Collaborating with Moonfluence

  1. First-Tier Xiaohongshu (rednote) Partner

    • First-Tier Partner in the U.S.
    • Access to exclusive agency perks & competitive pricing
    • Direct platform collaboration

    We have established a strong partnership with Xiaohongshu (rednote), as their first-tier partner in the USA, unlocking agency benefits, competitive pricing and many other perks!

    Collaborating with Moonfluence

  2. End-to-End Global Marketing Solutions

    • Full-funnel campaign strategies
    • Authentic brand storytelling on Chinese platforms

    Moonfluence delivers bespoke full-funnel campaign strategies — from influencer strategy to paid media and brand marketing. Storytelling is what we do best - we ensure authentic portrayals of brand positioning on popular Chinese social platforms to ensure maximum exposure with target audiences.

    Collaborating with Moonfluence

  3. Deep Local Influencer Integration

    • Long-term collaboration with Xiaohongshu (rednote) creators
    • Multi-region influencer ecosystems

    We work closely with Xiaohongshu (rednote) creators across multiple regions, cementing long-term influencer ecosystems.

    Collaborating with Moonfluence

  4. Global Vision, Local Execution

    • Understand cultural nuances & trends
    • Strategies that resonate with Chinese communities globally

    Our team operates with a global mindset and executes with local market expertise. We understand international trends and culture dynamics which enables us to build engagement strategies that truly resonate with Chinese audiences in their local communities globally.

    Collaborating with Moonfluence

Xiaohongshu (rednote)

Today's leading social platform specialzing as a life encyclopedia and impacting consumer decision-making for Chinese Gen Z & Millenials.

  • 300 million

    Monthly Active Users

  • 100million+

    Sharers

  • 70% Monthly

    Active Users Search

  • 380million+

    Daily Average Search Volume

  • 50%35%

    Post-95sPost-00s

  • 100million+

    Users Search for Shopping Recommendations Monthly

Xiaohongshu (rednote)

User Demographics

rednote users are extremely tech savvy with strong purchasing powers, unlocking major potential for brands amplified on the social platform.

User Groups

rednote has high-quality, young, vibrant, creative, and sharing US-related users.

  • 70 million+ Users interested in US
    hashtags & content
  • Younger 64% of Users Aged 19-30
  • 4 million+ North American Residents/Study Abroad Population

Xiaohongshu (rednote) Golden Opportunity for Growth in U.S.

Platform Growth

217%

Xiaohongshu (rednote)

28%

Instagram

rednote DAU growth rate, 217%YoY (vs.Instagram's 28%)

Pan-Asian consumers spend

2.3x

Pan-Asian

1x

Locals

Pan-Asian consumers spend 2.3x more per order than local users, unlocking premium market potential
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